Factors influencing the adoption of cashless transactions during COVID-19: an extension of enhanced UTAUT with pandemic precautionary measures

This paper aims to extend the enhanced “unified theory of acceptance and use technology (UTAUT)” model with pandemic precautionary measures (PPM) examine variables that influence adoption “cashless transactions (CLT)” during periods such as COVID-19. For this purpose, research polled 363 people from 15 zones Chennai City, India. Utilizing responses, relationship between components was explored using a PLS-SEM approach in two distinct models PPM UTAUT. The results indicate (model 2) exhibited an improvement over without 1) variance explained behavioural intention 77.3 82%. Further, 1, performance expectation is most potent predictor individuals’ intentions CLT, 2, expectations deteriorated slightly its ability became predictor. Furthermore, these findings reveal PPM-included UTAUT has significantly strengthened explain intent adopt CLT. Thus, potential be great investigating CLT any epidemic period.